20th Annual San Francisco Parol Lantern Festival
The SOMA Pilipinas holiday celebration of hope, light, & community
Role: Social Media - Content Creation Manager
Main Responsibilites:
Content Creation
Social Media Management
Content Calendar Planning
*Contract Postion under Kulitvate Labs for SOMA Pilipinas
Goal
The 20th Annual Parol Lantern Festival hired Kultivate Labs marketing team to handle all marketing and social media needs for the upcoming festival.
Previously, social media presence was not as prominent. The Instagram page dedicated ot the event had not been used since 2 years prior. Goal for the marketing team was to promote event and build a stronger social media presence as a foundation for future years of this event.
Approach
The marketing team planned a number of different things to promote this event. On the social media side, several campaigns and posts were planned:
“What is a Parol?” - carousel post going over what exactly is a parol and why there is a festival around it
History of Parol Festival Posts - carousel posts and reels using archive photos and videos of past Parol Festivals to stir up excitement for the
Perofrmer Highlights
Food Highlights
Event Guide - carousel post of the schedule of the events and what to expect
Post event - Archive Photos and Thank you to Sponsors and Partners
Additionally, the social media team had a presence on the Instagram Story on the day of event to show real time updates of the event.
Results
The Marketing Team was able to acheive all of our goals and the social media team was able to create a steady presence on the social media page.
